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Gemini
In one line: Google's AI assistant for writing, planning and brainstorming.
| Best for | Firms that run on Google Workspace |
|---|---|
| Category | General AI assistants |
| Free option | Not confirmed; check vendor site |
| Pricing | Free; paid from $4.99/mo · See all plans (as of October 21, 2026) |
| Website | gemini.google.com/ |
| Last checked | October 21, 2026 |
What it does
Gemini helps with writing, planning and brainstorming and is Google's assistant across its products. It is a natural fit for practices that already use Gmail, Docs and Sheets.
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Alternatives to Gemini
ChatGPT
First drafts of emails, articles and meeting agendas
Microsoft 365 Copilot
Firms on Microsoft 365
Compare: ChatGPT vs Gemini · Claude vs Gemini · Gemini vs Microsoft 365 Copilot
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FAQ
What is Gemini?
Google's AI assistant for writing, planning and brainstorming.
Who is Gemini best for?
Firms that run on Google Workspace. It is in our general ai assistants category.
How much does Gemini cost?
As of October 21, 2026, Gemini's website lists: Free, $0/month; Google AI Plus, $4.99/month; Google AI Pro, $19.99/month; Google AI Ultra, From $99.99/month; Gemini Enterprise, Business edition, From $21/seat/month; Gemini Enterprise, Standard/Plus, From $30/seat/month.
What are alternatives to Gemini?
ChatGPT, Microsoft 365 Copilot.