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Best AI for Advisors

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How much do AI general AI assistants tools cost for financial advisors?

Short answer: Of 4 general AI assistants tools we list, 4 publish prices. The lowest starting price is Gemini (Free; paid from $4.99/mo) and the highest is Microsoft 365 Copilot (From $18/user/mo (annual, promo)). ChatGPT, Claude, Gemini offer a free plan or trial.

Starting prices, lowest first

ToolStarting priceFree optionDetails
GeminiFree; paid from $4.99/moFree with a Google Account.Pricing details
ChatGPTFree; paid from $8/moFree plan available to everyone.Pricing details
ClaudeFree; Pro from $17/moFree plan available.Pricing details
Microsoft 365 CopilotFrom $18/user/mo (annual, promo)None listedPricing details

List prices from each vendor's website as of October 21, 2026.

Plan-by-plan

Gemini

  • Free: $0/month
  • Google AI Plus: $4.99/month
  • Google AI Pro: $19.99/month
  • Google AI Ultra: From $99.99/month
  • Gemini Enterprise, Business edition: From $21/seat/month
  • Gemini Enterprise, Standard/Plus: From $30/seat/month

ChatGPT

  • Free: $0/month
  • Go: $8/month
  • Plus: $20/month
  • Pro: From $100/month
  • Business: Per user per month; see vendor
  • Enterprise: Contact vendor

Claude

  • Free: $0
  • Pro: $17/month billed annually ($200 up front) or $20 billed monthly
  • Max: From $100/month
  • Team (standard seat): $20/seat/month billed annually or $25 monthly
  • Team (premium seat): $100/seat/month billed annually or $125 monthly
  • Enterprise: Contact vendor

Microsoft 365 Copilot

  • Microsoft 365 Copilot Business (add-on): $18/user/month paid yearly (promotional; normally $21) or $25.20 monthly
  • Microsoft 365 Business Standard with Copilot: $23.50/user/month paid yearly or $28.20 monthly
  • Microsoft 365 Business Premium with Copilot: $32.00/user/month paid yearly or $38.40 monthly

See features and fit on best general AI assistants tools for financial advisors.

FAQ

How much do general AI assistants tools cost for financial advisors?

Of 4 general AI assistants tools we list, 4 publish prices. The lowest starting price is Gemini (Free; paid from $4.99/mo) and the highest is Microsoft 365 Copilot (From $18/user/mo (annual, promo)). ChatGPT, Claude, Gemini offer a free plan or trial.

What's the cheapest general AI assistants tool for advisors?

By published starting price, Gemini at Free; paid from $4.99/mo (as of October 21, 2026). The cheapest tool isn't always the best fit; compare features and integrations too.

Can advisors put client data into a general AI assistant?

Only if your firm's compliance policy allows it and the plan you use offers the data protections your firm requires. Many firms restrict these tools to non-client work or approved business/enterprise plans.

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